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Philip Kotler is recognized as one of the leading experts in the field of marketing management. His book, “Marketing Management,” has become a cornerstone in the marketing world, serving as a valuable resource for both marketing professionals and students alike. This influential book, available in PDF format, offers comprehensive insights into the principles and practices […]
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Marketing management is a vital aspect of any successful business. It involves planning, organizing, and executing marketing strategies to promote a product or service and attract customers. In today’s digital age, marketing management has become more complex and dynamic than ever before. Before delving into the significance and evolution of marketing management, it is crucial […]
Market risk is a crucial aspect of any business, particularly in a dynamic and constantly changing economy. It refers to the potential for financial loss resulting from fluctuations in the prices of financial instruments, such as stocks, bonds, commodities, or currencies. Managing market risk is vital for any company to ensure its survival and profitability […]
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