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Management Information System (MIS) in marketing is an essential tool that allows businesses to gather, analyze, and interpret data to make informed decisions and improve their marketing strategies. It encompasses various technologies and processes that help organizations effectively manage their marketing efforts. The significance of MIS in marketing cannot be overstated, as it enables businesses […]
A Marketing Management Information System (MMIS) is a technology-driven tool that helps businesses streamline their marketing efforts by gathering, analyzing, and processing relevant data. This system provides marketers with valuable insights and the necessary intelligence to make informed decisions and optimize their strategies. In today’s hyper-connected world, where consumers are bombarded with multiple advertising messages […]