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Introduction To Marketing Coursera is an online course that offers individuals the opportunity to gain knowledge and skills in the field of marketing. This course is provided by Coursera, a leading online educational platform that offers a wide range of courses from top universities and organizations. Marketing is an essential aspect of any business or […]
Marketing management is a crucial aspect of any successful business strategy, especially in the fast-paced world of online advertising services and advertising networks. It encompasses various activities, including planning, organizing, implementing, and controlling marketing efforts to achieve organizational goals. The importance of marketing management cannot be overstated, as it plays a vital role in attracting […]
– Introduction – Introduction to Marketing Management Kotler is a comprehensive textbook written by Philip Kotler, widely recognized as the father of modern marketing. This book serves as a guide to understanding and implementing marketing strategies in the dynamic business world. As technology continues to advance, online advertising services and advertising networks are becoming increasingly […]