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Institutional Marketing Definition

Institutional marketing is a term that refers to the promotion and branding efforts of organizations, institutions, or corporations. It focuses on creating a positive image and reputation for the entity in question, rather than advertising or selling specific products or services. This unique form of marketing aims to establish trust, brand recognition, and loyalty among […]

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Nike Institutional Advertising

Nike Institutional Advertising is a powerful tool used by the renowned sportswear company to build and maintain its brand image. With a history dating back to 1964, Nike has become a global leader in the athletic footwear and apparel industry. While Nike is primarily known for its innovative products, its institutional advertising plays a crucial […]