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Controversial Advertisements: Unveiling the Power and Ethical Implications

In today’s hyper-connected world, controversy sells. From major corporations to smaller brands, it seems everyone is vying for attention through their advertisements. But what happens when that attention comes at a cost? Controversial advertisements have become a breeding ground for public outcry and backlash. Just mention the names Pepsi, Nike, Gillette, or Avon, and you’ll […]

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Push Ads Case Study: Exploring Effectiveness and Ethical Implications

In the ever-evolving world of digital marketing, finding effective methods to engage customers and promote products is crucial. Among the countless strategies available, push ads have emerged as a powerful tool to reach desktop users. This case study explores the incredible potential of push ads in driving success for CPS Utilities/Software offers. By employing rule-based […]