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Kotler Keller A Framework for Marketing Management is a widely recognized and influential model in the field of marketing. Developed by Philip Kotler and Kevin Keller, this framework provides marketers with a structured approach to develop and implement effective marketing strategies. The importance of marketing management cannot be overstated in the digital age. With the […]
Welcome to the exciting world of digital marketing! In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to reach and engage with their target audiences. One such tool that has revolutionized the industry is the IAB framework. In this article, we’ll explore how this framework is transforming the way marketers strategize and execute […]