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A Framework for Marketing Management is a widely recognized and essential tool in the field of marketing. It provides a systematic approach to planning, implementing, and evaluating marketing strategies and tactics. This framework was first introduced by Philip Kotler, a renowned marketing expert, in the…
Marketing management is a critical aspect of any business's success in today's highly competitive market. It involves developing strategies and implementing tactics to promote products or services effectively. To ensure the efficiency and effectiveness of marketing activities, marketing managers often rely on a conceptual framework…
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