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Ads Marketing and Advertising

Escape Advertising Definition

Escape advertising, also known as ad avoidance, refers to the conscious effort of viewers to avoid traditional advertising methods. In today’s digital age, where advertising is pervasive and can be seen everywhere, it is no surprise that consumers have become experts at escaping its influence. With the rise of ad-blocking software and streaming platforms with […]

Categories
Ads Marketing and Advertising

Escape Advertising Definition

Escape advertising refers to a strategy used in online advertising to capture the attention of users who are trying to escape from a particular website or webpage. It can also be known as exit intent advertising. When exit intent is detected, a targeted ad is displayed to the user, enticing them to stay or redirecting […]