Escape advertising refers to a strategy used in online advertising to capture the attention of users who are trying to escape from a particular website or webpage. It can also be known as exit intent advertising. When exit intent is detected, a targeted ad is displayed to the user, enticing them to stay or redirecting […]
Escape Advertising, also known as ad blocking or ad filtering, is the practice of blocking, hiding, or otherwise preventing the display of advertisements on websites. In recent years, the use of ad blocking software has increased dramatically, impacting online advertising services and advertising networks. This rise in ad blocking has raised concerns within the advertising […]