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Philip Kotler Marketing Management 13th Edition, recognized as a seminal text in the field of marketing, has been shaping the landscape of advertising strategies for over four decades. First published in 1967, this comprehensive guide has evolved with the changing dynamics of the industry, reflecting the emergence of digital marketing and the proliferation of online […]
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Marketing Management by Philip Kotler is considered to be a “bible” for marketers, and the latest edition has only solidified its reputation. As an online advertising service, understanding the concepts and strategies outlined in this book is crucial to success in the fast-paced world of digital marketing. Marketing Management is a comprehensive guide that covers […]
Philip Kotler is a renowned figure in the field of marketing and his book, “Marketing Management”, currently in its 13th edition, is considered a seminal text in the industry. This book has gained immense popularity among marketing professionals, students, and academics, making it a must-read for anyone seeking to delve into the intriguing realm of […]
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