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Marketing

Earned Media: Unlocking the Power of Free Promotion

In today’s digital age, where paid ads and sponsored content bombard our every scroll, there’s a form of publicity that stands out from the crowd – earned media. These are the mentions, reviews, and shares that a brand receives through methods other than paid advertising. It’s the word-of-mouth buzz that captures the attention and trust […]

Categories
Marketing

Earned Media Examples: How Brands Amplified their Reach

In today’s digital age, marketing has evolved beyond traditional advertising methods. Brands are now harnessing the power of earned media to captivate consumers and build trust. From viral social media posts to rave online reviews, these authentic and spontaneous forms of content are proving to be invaluable assets for businesses. Join us as we delve […]