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In an interactive space, earned media refers to the publicity and exposure that a brand or business receives through online word-of-mouth, social media sharing, and user-generated content. This valuable form of media is not paid for by the company, but rather earned through the quality of their products or services and the positive experiences of […]
In today’s digital age, marketing has evolved beyond traditional advertising methods. Brands are now harnessing the power of earned media to captivate consumers and build trust. From viral social media posts to rave online reviews, these authentic and spontaneous forms of content are proving to be invaluable assets for businesses. Join us as we delve […]