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Did you know that in 2021, the global digital advertising spend is expected to reach a staggering $389 billion? This highlights the immense significance of internet marketing in today’s digital age. Internet marketing, also known as online marketing or digital marketing, refers to the promotion of products and services using various online platforms. It has […]
Advertising plays a crucial role in today’s highly competitive business environment. It is an essential tool for companies and brands to communicate their products or services to their target audience. However, to fully understand the effectiveness of advertising, we need to examine advertising work statistics. According to a recent study, the average person is exposed […]
Did you know that as of January 2021, there are more than 4.66 billion active internet users worldwide? This figure represents a massive adoption of the digital world as individuals increasingly rely on the internet for information, entertainment, and shopping. As a result, businesses, especially those operating online, have recognized the need to establish a […]
Cost Per Thousand (CPM) is a widely used metric in the world of online advertising. It refers to the cost a brand or advertiser pays for one thousand views or impressions of their ad. CPM is a crucial measurement for online advertisers as it helps them estimate the effectiveness and reach of their marketing campaigns. […]
Online advertising has become an essential component of the ever-expanding digital landscape. The cost of advertising online has always been a significant consideration for businesses and marketers seeking to maximize their returns on investment. The advent of internet advertising has revolutionized the way companies promote their products and services, offering unprecedented reach and targeting capabilities. […]
Facebook advertising has completely revolutionized the online advertising industry. With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. The platform’s immense user base and powerful targeting options make it a goldmine for advertisers, allowing them to reach their desired audience with precision. So, how does Facebook advertising […]
Guerrilla marketing is a unique and unconventional approach to marketing that involves using low-cost, creative, and unconventional tactics to promote a product or service. It is a term that was coined in the early 1980s by Jay Conrad Levinson, who wanted to describe the unconventional marketing methods he saw being used by small businesses with […]
Online advertising has become an integral part of our lives, with billions of dollars being generated through this medium every year. It is an essential tool for businesses to reach their target audience and promote their products or services. But how does online advertising make money? Let’s dive into the world of online advertising and […]
Mobile geo targeting is a fascinating technology that allows businesses to reach their target audience on a more personal and localized level. By utilizing the GPS capabilities of smartphones, advertisers can deliver highly relevant and location-specific advertisements to users in real-time. But how exactly does mobile geo targeting work? Before delving into the mechanics of […]
In the age of digital advertising, where messages are constantly bombarding us from all directions, businesses need to find innovative ways to cut through the noise and reach their target audiences effectively. This is where programmatic marketing comes in – a cutting-edge approach that harnesses the power of software to revolutionize the way ads are […]