The role of a marketing manager is crucial in today’s competitive business landscape. As the leader of a marketing team, the marketing manager is responsible for developing and implementing strategies to promote products or services effectively. In this context, two important questions arise for the marketing manager: “Who are our target customers?” and “How can […]
Traditional Marketing refers to the conventional methods used by businesses to promote their products or services through offline channels such as print advertising, TV commercials, billboards, direct mail, and telemarketing. On the other hand, Digital Marketing encompasses all marketing efforts that utilize digital devices and online platforms such as websites, search engines, social media, email, […]
Did you know that marketing management functions are crucial in running a successful online advertising service or advertising network? Marketing management functions encompass four key elements: product, price, promotion, and place. These functions play a vital role in ensuring that businesses effectively reach their target audience and maximize their profits. The concept of marketing management […]
Marketing is an essential aspect of any business, as it plays a pivotal role in promoting products or services to target audiences. This concept refers to the activities undertaken by a company to promote the buying, selling, and exchanging of goods or services to satisfy customers’ needs and wants. The significance of marketing has only […]