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Direct Vs Programmatic Advertising Explained Did you know that programmatic advertising now accounts for over 85% of all digital display ads bought and sold? It has become a dominant force in the online advertising industry, revolutionizing the way ads are bought and sold. But what…
Programmatic advertising is a method of buying and selling digital advertising that automates the process. It uses algorithms and software to analyze data and make real-time decisions about where to place ads. This allows advertisers to reach their target audience more efficiently and effectively. Direct…