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The Institute of Direct and Digital Marketing (IDM) is a prestigious professional body that has been at the forefront of digital marketing education for over 30 years. Founded in 1987, the IDM has played a vital role in shaping the industry as we know it today. With the rise of technology and the internet, the […]
In today’s fast-paced world, where technology dominates every aspect of our lives, direct and digital marketing has emerged as a powerful tool to connect businesses with their target audience. Gone are the days of relying solely on traditional advertising methods; now, it’s all about reaching out through email, the web, and mobile phones. Direct digital […]
In a world where information overload is the norm, capturing and retaining people’s attention has become an increasingly difficult task. Enter direct digital marketing (DDM), a revolutionary approach that breaks through the noise and delivers personalized messages directly to the fingertips of specific individuals; be it through email, websites, or mobile services. With DDM, businesses […]