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In today's digital era, the impact of digital technologies on marketing strategies has become increasingly significant. With the advent of the internet, the way businesses promote their products and services has undergone a revolutionary transformation. Digital technologies have not only changed the way businesses communicate…
Digitalization, also known as digital transformation, refers to the process of using digital technologies to create, modify, or enhance business processes, products, or services. It involves the integration of digital technologies into various aspects of an organization's operations, including marketing, sales, customer service, and supply…