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Marketing measurement tools are essential for online advertising services and advertising networks to track and analyze the success of their campaigns. These tools provide valuable insights into the effectiveness of marketing efforts, allowing businesses to optimize their strategies and allocate resources more efficiently. They play a crucial role in today’s digital landscape, where the rapid […]
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Philip Kotler, widely regarded as the father of modern marketing, is the esteemed author of the groundbreaking book Marketing Management. This comprehensive guide, first published in 1967, has become the go-to resource for marketers worldwide, providing valuable insights and strategies for successful marketing campaigns. Still highly relevant today, Marketing Management remains a staple in the […]