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The Beers Diamond

The Beers Diamond, also known as the Four Cs of Diamond Quality, is a widely used system for evaluating and grading diamonds. Developed by the Gemological Institute of America (GIA) in the 1950s, it has become the industry-standard method for assessing the quality and value…

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De Beers Diamond Myth

The De Beers Diamond Myth is a fascinating and widely debated topic in the world of diamonds. Since the late 1800s, De Beers has played a dominant role in the diamond industry, shaping consumer perceptions and establishing the idea that diamonds are a symbol of…

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De Beers Origin

De Beers is a renowned name in the diamond industry, with a rich history that has significantly impacted the market. Originally established in 1888, De Beers has become synonymous with diamonds, revolutionizing the gemstone industry and establishing a lasting legacy. Today, the company's influence extends…

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De Beers

De Beers, the renowned diamond mining and trading company, is an entity that has shaped the diamond industry for over a century. Established in 1888 by Cecil Rhodes, the company has long been recognized as a symbol of prestige and exceptional quality. Today, De Beers…

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De Beers Mining Company History

Did you know that the De Beers Mining Company holds a fascinating history in the world of diamonds? Established in 1888, De Beers played a pivotal role in shaping the diamond industry and has remained a dominant force even till today. With a rich background…

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Marketing and Advertising

De Beers Scam

Diamonds are often associated with love, luxury, and everlasting beauty; however, there lies a dark and deceitful underbelly within the diamond industry. One of the most notorious scams in this sector is the De Beers scam, which has been causing havoc for decades. Here, we…

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Who Made Diamonds

Did you know that it takes billions of years for a natural diamond to form deep within the Earth's mantle? This fascinating fact highlights the natural marvel of diamonds and their significance. Diamonds, which are the hardest known substance on Earth, have been an object…

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The De Beers Family

The De Beers Family holds a prominent place in history as one of the most influential and iconic families in the diamond industry. Their legacy can be traced back to the discovery of diamonds in South Africa during the late 19th century. The attention-grabbing fact…

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Marketing and Advertising

De Beers Founder

Diamonds have long been regarded as a symbol of wealth, luxury, and eternal love. They can be found in various forms of jewelry, from engagement rings to necklaces, and are cherished by many. However, it is fascinating to explore the origins of these precious gemstones…

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Diamond Ring Commercial

According to a recent survey, diamond ring commercials are among the most effective forms of advertising in the jewelry industry. These commercials typically highlight the beauty and elegance of diamond rings, often featuring romantic storylines or mesmerizing visuals. The history of diamond ring commercials dates…