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The De Beers Diamond Myth is a fascinating and widely debated topic in the world of diamonds. Since the late 1800s, De Beers has played a dominant role in the diamond industry, shaping consumer perceptions and establishing the idea that diamonds are a symbol of love and prestige. This powerful marketing strategy has had a […]
Diamonds have long been regarded as a symbol of eternal love and luxury, but behind their sparkle lies an intriguing story that involves one company: De Beers. Founded in 1888 by Cecil Rhodes, De Beers has dominated the diamond industry for over a century. With a stranglehold on the market, it has successfully cultivated the […]
Diamonds are not just a girl’s best friend; they are also the subject of a popular myth that has persisted for decades. This myth is known as the “De Beers Diamond Myth,” named after the company that played a significant role in creating and perpetuating it. De Beers, a diamond mining and trading company, has […]