The De Beers Diamond Advertising Campaign is one of the most iconic and influential marketing endeavors in history. Since its inception in the late 1930s, it has been synonymous with the concept of diamond engagement rings and has had a lasting impact on the global diamond industry. At the heart of the De Beers Diamond […]
Before the De Beers diamond advertising campaign, diamonds were not considered a popular choice for engagement rings. However, thanks to a strategic and effective marketing campaign, De Beers was able to establish diamonds as a symbol of love and commitment in the 20th century. In the late 1930s, the De Beers company controlled around 90% […]