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Marketing Management By Philip Kotler Ppt Chapter 1 is a crucial resource for marketers and advertisers in the online advertising service industry. This chapter focuses on understanding the role and significance of marketing management in today's competitive business landscape. It provides a comprehensive overview of…
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Mystery shopping is a marketing management technique that has gained popularity in recent years due to its effectiveness in evaluating the quality of customer service and overall customer experience. This concept involves hiring individuals, known as mystery shoppers, who pose as regular customers and visit…
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