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Philip Kotler is widely regarded as the father of modern marketing. Born in 1931, Kotler is an American economist and marketing professor who has authored numerous books and articles on the subject. The marketing process he developed has become a cornerstone of advertising strategies worldwide.…
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Marketing management is the strategic planning and implementation of activities aimed at achieving organizational goals and objectives by satisfying customer needs and wants through effective product promotion. It is a crucial aspect of any business organization as it helps in identifying, anticipating, and satisfying customer…
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