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Customer relationship management (CRM) programs have become an essential tool for marketers in the online advertising service. These programs allow marketers to effectively manage and nurture relationships with their customers, ultimately leading to increased customer satisfaction and loyalty. Through CRM programs, marketers can gather and analyze valuable data about their customers, enabling them to personalize […]
Online advertising services and advertising networks play a crucial role in the modern business world. These platforms help companies reach their target audience more effectively and drive customer engagement and sales. One important aspect of successful marketing is understanding and managing customer relationships. This is where the International Journal of Customer Relationship Marketing and Management […]