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Connected TV: The Future of Entertainment at Home

In today’s digitally connected world, our entertainment habits have undergone a revolutionary transformation. Gone are the days of sitting in front of a static television screen, bound by the limited options of linear programming. The rise of Connected TV (CTV) and Over-The-Top (OTT) platforms has unleashed a whole new realm of possibilities, offering us the […]

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Connected TV Advertising: Unlocking the Power of Targeted Engagement

In an era where traditional television is slowly losing its grip, a new player has emerged on the advertising scene: Connected TV (CTV). With its ability to automate pricing, precisely target cord-cutters and digital content consumers, and deliver ads to streaming platforms, CTV advertising has become a game-changer. This shift in ad spend towards CTV […]