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Cost per thousand impressions (CPM) is a widely used metric in the world of digital marketing. It refers to the cost an advertiser pays for one thousand ad impressions on a website or advertising network. This metric has become increasingly significant in online advertising, as…
In the vast and ever-evolving world of digital marketing, a key metric reigns supreme in measuring the success of advertising campaigns: CPM. Short for Cost Per Mille, CPM is the ultimate gauge of brand visibility, tracking advertiser payments for every 1,000 impressions. But behind this…