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The CPI (Cost Per Install) is a crucial metric for online advertising services and advertising networks. It measures the cost of acquiring a new customer or user for a mobile application or game. As the mobile app industry continues to thrive and expand, understanding the CPI cost and its implications becomes increasingly important for marketers […]
Cost Per Month (CPM) is a crucial metric in the world of online advertising. It refers to the cost that advertisers pay for every thousand impressions their ads receive. CPM provides valuable insights into how effective an advertising campaign is at reaching its target audience. Understanding CPM is essential for both advertisers and publishers in […]