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Cross-platform advertising, as defined by Philip Kotler, refers to the practice of promoting products or services through various platforms and channels. These platforms could include social media, mobile apps, websites, television, radio, and print media. By reaching audiences across multiple platforms, advertisers aim to maximize their exposure and increase their chances of reaching their target […]
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Did you know that email marketing is one of the most effective ways to reach your target audience and generate leads for your business? In order to maximize the impact of your email marketing campaigns, it is essential to have a well-managed email marketing list. Email Marketing List Management is the process of organizing and […]
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