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The American Marketing Association (AMA) is a professional association for marketers in the United States. It defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition encompasses the core principles of marketing and highlights its […]
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The Marketing Management Process Definition is a critical component of any successful advertising campaign. This process involves the planning, implementation, and control of marketing activities aimed at achieving the company’s objectives. Advertisers and marketers need to understand this process in order to effectively reach their target audience and maximize their return on investment. Marketing management […]
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