Tag: consumer perception

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Marketing

Brand Management 101: Strategies for Building and Sustaining

Brand Management 101: Strategies for Building and Sustaining
Brand Management 101: Strategies for Building and Sustaining

In today’s fast-paced digital world, brand management has become more crucial than ever before. With countless companies vying for attention, it is essential to establish a unique and consistent identity that resonates with consumers. But it doesn’t stop there. Building a successful brand also requires training employees and maintaining authenticity. brand management Brand management is […]

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Marketing

Brand Equity Pyramid: Building a Strong Foundation

brand equity pyramid building a strong foundation 308976 1

In a world saturated with countless brands vying for attention, the concept of brand equity has become increasingly important. Enter the brand equity pyramid, a powerful tool that can unlock the secrets to building a successful brand. Developed by marketing guru Kevin Keller, this model delves deep into the layers of a brand’s value, revealing […]