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Online marketing

Ads Data Access Component

Ads Data Access Component

Ads Data Access Component (ADAC) is a vital tool for online advertisers and advertising networks, enabling them to efficiently manage and analyze their advertising data. ADAC, also known as Microsoft ActiveX Data Objects for Advertising (ADOA), is an API (Application Programming Interface) that provides a programming interface for accessing and manipulating advertising data stored in […]

Categories
DSP

Define Ad Exchange: An Essential Component of Digital Advertising

Define Ad Exchange: An Essential Component of Digital Advertising
Define Ad Exchange: An Essential Component of Digital Advertising

In the vast digital world of advertising, there exists a captivating marketplace known as the ad exchange. This dynamic hub thrives on the interconnectedness of advertisers and publishers, offering a level of control and transparency unlike any other. With the use of cutting-edge technologies like real-time bidding, targeted advertising and cost control become a reality. […]