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Marketing

90s advertising: From jingles to cultural icons, how nostalgia shapes marketing strategies

Step into a time machine and let’s journey back to the 90s, a decade of neon colors, scrunchies, and dial-up internet. But perhaps most iconic of all were the captivating advertisements that adorned our TV screens. From Nike’s empowering “Just Do It” campaign to the cheeky adventures of the Energizer Bunny, we’ll dive into the […]

Spec ad: The Art of Crafting Captivating Commercials

In the world of advertising, capturing attention is key. And for creative minds in the industry, spec ads are the ultimate platform to showcase their talent and creativity. Spec ads, short for speculative advertisements, are non-commissioned samples that serve as a playground for creators to demonstrate their unique style and commitment to a brand. Targeting […]

Netflix Adding Commercials: Exploring the Impact on Viewers

In a world saturated with streaming options, Netflix continues to revolutionize the way we consume entertainment. But hold onto your binge-watching seat, because the streaming giant has just unleashed a game-changing move. Brace yourselves as Netflix introduces “Basic with Ads,” an ad-supported subscription plan designed to make your wallet sigh with relief. Say goodbye to […]

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Ads

Commercials: The Science Behind Why They Influence Us

Imagine sitting back on your couch, remote in hand, ready to indulge in your favorite TV show. But as the first commercial break rolls in, instead of reaching for the mute button, you find yourself captivated. Simplii Financial is about to take you on a rollercoaster ride through their “Start Your Engines” campaign. This bold […]

The Art of Persuasion: Television Commercials Unveiled

In a world filled with endless distractions and competing messages, the power of television commercials remains unrivaled. In just 30 seconds, these bite-sized creative masterpieces have the ability to captivate, persuade, and ignite a desire within us. Whether it’s a catchy jingle that sticks in our minds or a clever storyline that leaves us wanting […]