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Adwords Custom Columns

Adwords Custom Columns is a powerful feature provided by Google Ads (formerly known as Google Adwords), which allows advertisers to further customize their campaigns’ performance reporting. This tool provides advertisers with the ability to create and define specific metrics that are most relevant to their advertising goals. Originally introduced in 2016, Adwords Custom Columns has […]

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Marketing

Advertising Columns: The Art and Science of Effective Marketing

Step back in time to the bustling streets of Berlin in 1854, where the air was filled with a cacophony of advertisements and graffiti. It was in this chaos that Ernst Litfaß, a German printer, ingeniously devised a solution to combat the excess. His brainchild: outdoor advertising columns. Fast forward to present day, and these […]