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Marketing

Advertising and Consumer Culture in China: Exploring Trends and Influences for Tomorrow’s Marketplace

In the world’s most populous nation lies a thriving advertising industry that mirrors China’s rapid development. From the bustling streets of Shanghai to the vast landscapes of Beijing, advertising has become an undeniable force shaping China’s consumer culture. Join us as we delve into the sociopolitical, economic, cultural, and technological aspects that drive this phenomenon. […]