Tag: brand safety

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Marketing

Advertiser Friendly Guidelines: Maximizing Success Through YouTube Monetization

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In today’s digital age, where advertising plays a crucial role in sustaining online platforms, understanding what makes content “advertiser friendly” has become more important than ever. From cat videos to political discussions, advertisers carefully select the platforms and topics they associate their brands with. But what criteria must content meet to be considered “advertiser friendly”? […]

Categories
Marketing

Advertisers leaving YouTube? Unveiling the Causes, Consequences, Solutions

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In a digital landscape where ads speak louder than words, advertisers on YouTube are facing a disquieting challenge. With concerns about their brand reputation at stake, companies are swiftly pulling their ads from the platform. Unintentional placement next to offensive content has sparked advertising boycotts, igniting a battle between Google and the need for better […]