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In a fiercely competitive market, a brand's identity and reputation can make or break its success. Enter the brand equity theory, a powerful framework that allows brand managers to delve into the depths of their brand's strength. By understanding the intricacies of brand identity, meaning,…
In a world saturated with countless brands vying for attention, the concept of brand equity has become increasingly important. Enter the brand equity pyramid, a powerful tool that can unlock the secrets to building a successful brand. Developed by marketing guru Kevin Keller, this model…