Froggy Ads
In the captivating world of books, where imagination takes flight and words dance on every page, lies a secret that eludes many non-fiction authors. Despite their brilliance, most book advertisements have the unfortunate fate of going unnoticed. Today, we unveil the key to their success – the art of book positioning. Join us as we […]
In a world dominated by traditional marketing strategies, captivating the attention of consumers has become a challenging battle. However, there exists a secret weapon known as guerrilla marketing – a revolutionary approach that sparks curiosity and leaves lasting impressions. Enter the realm of guerrilla marketing and embark on a journey that will transform the way […]
In a constantly evolving world, the principles of marketing serve as the guiding light for businesses to navigate the unpredictable depths of consumer behavior. The seventeenth edition of the Principles of Marketing book takes a leap into the digital realm, shedding light on traditional and emerging marketing topics, while intertwining the role of technology through […]