Tag: blindness

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Ads Marketing and Advertising

What Is Banner Blindness

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Banner blindness refers to the phenomenon where internet users become so accustomed to seeing banner ads that they develop an unconscious ability to ignore them completely. This condition has become increasingly prevalent in the digital age, as online advertising networks strive to capture the attention of consumers. At its core, banner blindness stems from the […]

Categories
Ads Marketing and Advertising

Banner Blindness

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Banner Blindness is a phenomenon that has plagued online advertisers for many years. This term refers to the tendency of users to ignore or overlook banner ads and other forms of display advertising on websites. It was first coined by web usability expert Jakob Nielsen in the late 1990s, but its impact continues to be […]