Tag:bid requests

What is a Bid Request? Understanding the Basics

Post author By support
Post date November 6, 2024

A bid request is an essential component of online advertising auctions. It is a communication between an advertising buyer (known as the advertiser) and an advertising seller (often referred to as the publisher). The bid request is initiated when a user visits a webpage or…

Tags ad exchange, ad format, advertisements, advertiser, advertising, bid request, bid requests, bid:, interstitial, request

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What is a bid request and how it impacts advertising?

Post author By support
Post date October 28, 2023

What is a bid request and how it impacts advertising?

In the fast-paced world of online advertising, a tiny window of opportunity opens every time a user lands on a website. In just 100 milliseconds, a flurry of data and algorithms come together to determine the perfect ad to display. This magical process is known…

Tags advertising, auction?, bid request, bid requests, bid:, how, impacts, programmatic, request, user