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Online advertising has become an essential component of marketing strategies for businesses around the world. One method to drive traffic to websites and increase visibility is through Pay-Per-Click (PPC) advertising. A well-known platform for PPC advertising is Facebook, boasting an impressive following of 2.80 billion monthly active users as of December 2020. Facebook, founded in […]
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Internet advertising has revolutionized the way businesses promote their products and services. In this digital era, understanding the four marketing principles is crucial for any online advertising service or advertising network. These principles, also known as the four Ps of marketing, are product, price, place, and promotion. Product, as the first principle, refers to what […]
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