Categories
Marketing and Advertising

De Beers Diamond Scandal

Did you know that De Beers, the multinational diamond company, was involved in a massive scandal that shook the diamond industry to its core? This scandal, which unfolded over several years, revealed the dark underbelly of the diamond trade and brought to light unethical practices that had long been hidden from the public eye. The […]

Categories
Marketing and Advertising

De Beers Diamond Advertising Campaign

The De Beers Diamond Advertising Campaign is one of the most iconic and influential marketing endeavors in history. Since its inception in the late 1930s, it has been synonymous with the concept of diamond engagement rings and has had a lasting impact on the global diamond industry. At the heart of the De Beers Diamond […]