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Marketing and Advertising

De Beers Advertising Campaign

Diamonds are forever. This iconic tagline, created by De Beers in 1948, has become deeply entrenched in our collective subconscious. It is a testament to the power and influence of De Beers’ advertising campaign, which continues to shape our perception and demand for diamonds in the modern era. De Beers’ advertising campaign started as a […]

Categories
Marketing and Advertising

De Beers Advertising Campaign

De Beers, a multinational corporation specializing in diamond mining and trading, launched one of the most influential advertising campaigns in history. Synonymous with luxury and elegance, the De Beers Advertising Campaign has shaped the perception of diamonds and forever changed the consumer mindset. Since its inception in 1947, the De Beers Advertising Campaign has played […]