Froggy Ads
In the ever-evolving realm of digital marketing, where success is measured in clicks, installs, and conversions, performance-based marketing has emerged as a game changer. Latest benchmarks updated for programmatic buyers. Imagine a world where you only pay for the results you actually want – sounds too good to be true, right? Well, welcome to the […]
Blockchain technology has revolutionized various sectors, and now it’s making ripples in the digital advertising industry. Imagine a world where transparency, security, and trust guide every ad campaign. Picture a future where fraud is eradicated and consumers gain control over their data and ad experiences. In this brief, we delve into the exciting realm of […]
In today’s digital age, our every move on the internet is being watched, tracked, and analyzed. While this may sound like a sci-fi thriller, it’s a reality we face every day. Internet-based advertising, known as online behavioral advertising (OBA), utilizes cookies to follow our online activities and present tailored advertisements. However, this innovative yet controversial […]
Welcome to the world of online interest-based advertising (IBA), where your every click, search, and online activity can be used to cater advertisements specifically to your interests. Imagine a virtual marketplace that knows exactly what you want before you even do. Sound intriguing? Join us as we delve into the fascinating realm of IBA and […]
Imagine walking down a busy street, engrossed in your smartphone when suddenly, a notification pops up offering a fantastic deal at the coffee shop just around the corner. Intrigued, you enter the shop and discover a customized experience catered specifically to you. Welcome to the world of location-based online advertising, where marketers engage with their […]
Are you curious to know which brands are willing to pay the big bucks for influencer sponsorships? FYPM has conducted an extensive study, ranking the highest and lowest paying brands in the performance advertising realm. Brace yourself, because some of the results may surprise you. Household names like Walmart and Nike topped the charts, while […]
Have you ever noticed that after visiting a website, you start seeing ads for the same products or services everywhere you go online? It’s not a coincidence, but rather a marketing strategy known as retargeting. Retargeting is a powerful tool used by marketers to bring back visitors who have shown interest in their offerings. By […]
Do you ever feel like the internet is watching your every move? Well, in some ways, it actually is. As you navigate through different websites, a sneaky technology called retargeting ads is tracking your every move. These ads are like the charming salesperson who follows you around a store, constantly reminding you of that product […]
In the rapidly evolving landscape of web-based advertising, Hollywood is facing new challenges in capturing the attention of audiences. Ticket sales for big-budget franchise films have taken a hit in 2022, declining by around 20%. However, amidst this downturn, a fascinating trend has emerged. Lesser-known characters and series, deliberately targeting overlooked audiences, have been reaping […]
In today’s fast-paced digital world, where attention spans dwindle and competition soars, businesses are constantly seeking innovative ways to captivate their target audience. Enter dynamic ads – the ultimate weapon in the marketer’s arsenal. By harnessing the power of behavioral data and real-time customization, these ads have the uncanny ability to anticipate and serve up […]