The evolution of cigarette ads: From glamorization to public health awareness

In the era of glossy magazine spreads and captivating billboards, cigarette advertisements once held a captivating allure. These relics of a bygone era beckoned forth a sense of sophistication and allure, drawing in crowds with their promises of glamour and sophistication. However, the tides of change were set in motion with a staggering revelation: the […]

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TikTok Spark Ads: Igniting Brand Awareness and Engagement

In today’s digital era, where attention spans are shrinking and trends are constantly evolving, TikTok has emerged as a powerhouse platform for users to express their creativity and connect with others through short, captivating videos. But TikTok isn’t just for entertainment anymore. The introduction of Spark Ads has revolutionized the advertising game, giving brands a […]

Guerilla Marketing: Boosting Brand Awareness Through Unconventional Tactics

Picture this: a bustling city street filled with people going about their daily lives. As you become part of the crowd, something catches your eye – a flash mob of dancers suddenly gracing the sidewalks. Intrigued, you stop to watch, unaware that you have just fallen victim to an ingenious marketing strategy known as guerrilla […]

The Best OOH Campaigns: Boosting Brand Awareness Effectively

Step into the world of out-of-home advertising and prepare to be amazed by the creativity and impact of the best OOH campaigns. From mouth-watering treats to thought-provoking social statements, these campaigns have captivated audiences worldwide. Discover how Pocky The Gift, The Moldy Whopper, Shutter Ads, The Liquid Billboard, and the Brave Ukraine campaign pushed boundaries […]

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Rakuten Advertising: Amplifying Brand Awareness and Consumer Engagement

In a competitive world where brands are constantly vying for consumers’ attention, one name has emerged as a game-changer: Rakuten Advertising. Harnessing the power of digital media, Rakuten has become a force to be reckoned with in delivering impactful ad campaigns. One shining example is its three-month collaboration with the popular skincare brand Starface. The […]