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In today's digital age, the world of marketing has been revolutionized by the omnipresence of social media. ATL (Above the Line) marketing, once a clear-cut approach, now finds itself intertwined with various other methods. Join us as we delve into the intricacies of this dynamic…
In the vast realm of marketing, two acronyms play a crucial role in shaping the strategies employed: ATL and BTL. While ATL marketing strives to captivate the masses through captivating TV commercials and resonating radio jingles, BTL marketing, on the other hand, takes a more…