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Marketing

Advertisement: A Compelling Case for Ethical Marketing Practices

In the fast-paced world of advertising, captivating the audience’s attention and gaining their trust is paramount. Harnessing the power of ethos, a persuasive technique rooted in credibility and ethical appeals, can be the game-changer for effective advertisements. From celebrity endorsements to directors seamlessly transitioning between mediums, join us as we explore the art of persuasion […]

Categories
Marketing

Advertisements using ethos: the power of ethical persuasion

In a world inundated with countless advertisements, it seems like capturing the attention of consumers has become a never-ending battle. However, advertisers have a powerful tool at their disposal: ethos. By utilizing the persuasive power of credibility and character, these masterminds of marketing are able to create compelling advertisements that resonate with consumers on an […]