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Ama Marketing Definition

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AMA Marketing Definition, or the American Marketing Association's definition of marketing, is a crucial concept for both online advertising services and advertising networks. Marketing is commonly defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value…

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Ama Marketing Definition 1960

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Before 1960, marketing was often seen as a transactional process that merely involved buying and selling goods. However, in that pivotal year, the American Marketing Association (AMA) redefined marketing to encompass a much broader scope. AMA Marketing Definition 1960 marked a shift in mindset, recognizing…