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In today's digital age, the concept of a digital market has become increasingly relevant and significant. Digital marketing refers to the promotion of products or services using digital technologies, such as the internet, mobile devices, and social media. It has revolutionized the way businesses advertise…
Did you know that 49% of digital marketers consider measuring their return on investment (ROI) as their biggest challenge? This fact highlights the complexities and issues that organizations face in the ever-evolving field of digital marketing. Digital marketing issues have been around since the inception…
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Kotler and Keller's Marketing Management 14th Edition is a widely recognized and highly influential textbook in the field of marketing. It provides a comprehensive overview of marketing principles and strategies, highlighting the latest advancements in the field. Advertising networks and online advertising services can greatly…