Advertising in Brazil has undergone a sensational transformation in recent years, embracing the digital revolution and leaving traditional media trailing in its wake. With internet and free TV taking center stage, Brazil has witnessed a remarkable surge in digital ad spend, more than doubling since 2018. And, as if that wasn’t captivating enough, Generation Z […]
Tag: advertising trends
Advertising has evolved significantly over the years, with businesses striving to create eye-catching campaigns that grab the attention of their target audience. From catchy jingles to stunning visuals, advertising has the power to captivate and influence consumers. In this article, we will explore the key elements of successful advertising campaigns, the benefits they offer, and […]
Are you tired of traditional, static billboards that fail to capture your attention? Look no further than Macropix’s cutting-edge electric display advertising boards. With their high visibility, versatility, and interactive capabilities, LED screen advertising is taking the world by storm. From augmented reality and QR codes to synchronous digital campaigns, this technology eliminates the need […]
Step into the future of advertising as we delve into the exciting world of digital advertising in 2022. With US internet ad revenue on the rise and a surge in digital ad spending, it’s clear that this industry is booming. From the growth in search and display ads to the emergence of first-party data solutions, […]
In the digital age of constant information overload, capturing users’ attention has become both a challenge and an art. One captivating method that has revolutionized advertising is push notification ads. These unobtrusive pop-ups that appear on users’ devices have proven to be remarkably effective in grabbing attention and driving engagement. However, like any powerful tool, […]
In today’s digital age, it’s impossible to escape the presence of advertisements. From flashy banners on websites to sponsored posts on social media, digital advertising has become the undeniable king of the advertising world. With eye-opening statistics from Statista, it’s clear that this industry is not only growing rapidly, but also reshaping the way businesses […]
In the fast-paced world of online advertising, campaigns have become more innovative and engaging than ever before. From Nike’s captivating World Cup and Air Max Day campaigns to Heinz’s groundbreaking use of AI in their Ketchup campaign, brands are finding new ways to captivate their audience. CALM’s anti-suicide campaign and British Airways’ ‘A British’ campaign […]
Imagine being able to reach a vast audience with just a single click. Push ads, the latest trend in advertising, make it possible. These clever notifications resemble those from a messenger, allowing advertisers to engage with users in a personal and direct way. But are they as effective as they sound? Discover the limitations of […]