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Ads Marketing and Advertising

Advertising Psychology

Advertising Psychology is a field that delves into the inner workings of our minds, attempting to understand how and why certain advertisements impact us. It has been around for decades, evolving with advancements in technology and media. Today, it plays a vital role in the success of online advertising services and advertising networks, as businesses […]

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Marketing

Advertising Appeals: How Psychological Tactics Influence Consumer Behavior

In the fast-paced world of advertising, it’s all about getting the attention of consumers and capturing their hearts and minds. How do advertisers do it? Through the power of advertising appeals. Whether it’s tugging at the heartstrings with a sentimental message, appealing to logic with facts and figures, or tapping into the desire for social […]