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Digital marketing is a rapidly growing field that has revolutionized the way companies reach their target audience. One of the pioneers in this field is Philip Kotler, a renowned marketing expert who introduced the concept of the 4Ps of marketing. These 4Ps, which stand for Product, Price, Place, and Promotion, have been the foundation of […]
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Campaigns are an integral part of any online advertising service or advertising network. They serve as the driving force behind successful marketing strategies to promote products and services. Did you know that campaigns have been used for centuries as a means of spreading awareness and influencing public opinion? The term “campaign” initially referred to military […]
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