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Monetize Mobile Traffic is a crucial concept in the world of online advertising, particularly for advertising services and networks. It refers to the process of generating revenue from the traffic directed to a mobile platform, through various techniques and strategies. Today, mobile devices have become an integral part of our lives, with people spending more […]
In the digitally driven world we live in today, mobile apps have become an integral part of our daily lives. From ordering food to booking rides, mobile apps have simplified our lives in more ways than we can imagine. However, with the increasing competition in the app market, it has become crucial for app developers […]
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Did you know that Google AdWords was launched in 2000 as an online advertising service? It quickly gained popularity and became one of the largest and most widely used advertising networks in the world. AdWords works on a pay-per-click (PPC) model, where advertisers bid on specific keywords and pay when a user clicks on their […]
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Marketing technology has become an integral part of the advertising industry, revolutionizing the way companies reach their target audiences. The role of a Marketing Technology Manager has emerged as a crucial one in navigating this ever-evolving landscape. Dating back to the early 2000s, the concept of Marketing Technology Manager emerged as digital advertising started gaining […]
Pop-up adverts have become an integral part of the online advertising landscape, but their history may surprise you. Did you know that the first ever pop-up advert was actually created by Ethan Zuckerman as a solution to a completely different problem? In 1994, Zuckerman was working for Tripod.com when he developed the code for what […]